How To Follow Up With Your Network Marketing Prospects – By JoAn | June 15, 2020 | Freebies, Guides and How-To, Network Marketing Biz Building Tips, Network Marketing Email List | 0 comments
Do you have a really strong email list and you’re nurturing it, but you’re struggling to figure out a strategy on how to actually convert your subscribers into customers?
How To Follow Up With Your Network Marketing Prospects
Email, when done right, is a brilliant conversion tool. The Custora E-Commerce Pulse benchmark showed that email is a strong contender when it comes to sales. Of all transactions, email accounted for 19.8% of them, and only paid search with 19.9% and organic traffic with 21.8% were on it!
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So, like many other things you need to do as a network marketer, your emails should be personal and segmented. But what other things can you do to raise that conversion rate?
People use their phones more than any other device to browse the web, especially to check their emails.
Almost two-thirds of all marketing emails are opened on mobile devices, according to Campaign Monitor, and users check their email three times more on mobile, so make sure your emails are ready for any device.
This means shorter subject lines (up to 30 characters), relevant pre-heading text, being concise and to the point with all your content, and having visuals to help easily zoom in on the main point.
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Use a clear CTA (call to action), so readers know what their next step is, something as simple as “click here to”. Make sure to hyperlink the text and make it bold so it stands out!
Instead of relying on text links only, have a button that will link to a product or service purchase right in the email. A button is also more prominent and easier to find when reading through the email, and is a neat shortcut to get subscribers down your funnel faster.
Where applicable, add links to product or service images to take readers right into the purchasing process. Product visuals help them remember what they intended to buy much faster.
These links are especially important for smaller devices – phones and tablets – where tap areas are somewhat limited, so it’s easier to tap an image link than a text link. Plus, people tend to associate clicking on images with a ‘give it to me’ attitude so they’re more likely to convert!
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As a network marketer, everything you do revolves around branding, especially because you’re selling products and services that many others do too, so it’s your personal brand that makes you unique.
Your voice and tone are your selling point, so make sure your emails are consistent so your audience will recognize you instantly.
If you have a number of warm leads who would love to interact but haven’t yet made a decision to buy, create a separate email sequence for them and get them involved.
For example, ask for their feedback or suggestions on a specific product/service you see them interested in.
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In this way, you will drive the commitment more, which makes them more likely to buy since you are taking a real interest in their pain points and opinions. Plus it’s an excellent way to learn about your entire process. Maybe you’re missing an explainer email somewhere, are your CTA’s unclear? Just because a subscriber doesn’t buy, doesn’t mean they aren’t valuable!
You will have a set of free special offers that you will use for an upsell that you have set up for later.
After they have tried the free option, engage them by asking for some feedback, and based on the response, you can then continue with a paid upsell sequence.
Since they have already tried your service/product, they are more likely to pay for it if they like it. If your subscribers opted in by getting your freebie, build on it, and remind them of what you gave them.
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All of these things remind them of the value you’ve already provided and bring you back front and center in their minds.
Is your nurturing sequence too short? Have you developed a personal connection that gets them engaged? This tends to be one of the biggest problems in marketing in general. Many get a free opt-in and then get sold something different 1 or 2 emails later.
If you think you’re not nurturing enough, add another email to your sequence and do some split testing to see!
An eye-catching headline is the most important factor for open rates, but clickbaity, misleading headlines will make people avoid opening your emails in the future, maybe even mark your emails as spam and fall out from the funnel.
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Instead, go for a nice and catchy headline that gives them a good hint of what they can expect from the email.
Click-through rate, conversion rate and bounce rate are the most important KPIs (key performance indicators) to start with if you want to see how well your emails are doing.
When you have the base numbers, you can test and tweak different strategies and see how well they work!
Conversion can be tricky and time consuming. Remember that everyone is different and responds to things at different rates! How is your conversion rate right now? I’d love to know in the comments!
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So you’ve developed a great strategy to get subscribers to join your mailing list. Jay! You’re on your way to building a loyal following and making sales. But there is an important step between them. Fostering. For network marketers, nurturing prospects means taking… by Ray Higdon | August 5, 2022 | Free Coaching Friday, MLM Tips, Network Marketing Online, Network Marketing Success
First, I’ll share why you should never check them out. Secondly I will share how to follow without feeling like you are putting them together. Finally I’ll share with you best practices on what to actually say in the follow up.
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Now, I don’t know about you, but many times when I was planning my follow-up, I would feel the rejection in my head before I did the follow-up, I would feel “I’m going to be annoying, I’m going to be a nuisance, I’m going to be scaring them or they will laugh at me…” you know all that stuff. Knowing this, this post will really help you, because I understand the difference between someone who follows, someone who doesn’t and the difference in results is staggering.
If you are not following, you are working too hard. You are thinking that people will sign up faster than they normally do, which is not the case. In your follow up, just stop checking on them.
Check to see if something has changed is not very effective. Although it is better than nothing. If you are not going to send anything then a bad follow up is better than no follow up. So if you are not going to send anything then fine, check them, but why not make it a little more effective. We will talk about the actual language in a few moments.
You miss an opportunity when you follow someone and say, “hey, she’s checking on you.” You’re missing an opportunity to talk about something exciting about your business, you’re missing an opportunity to go for a referral, you’re missing an opportunity to make that message much more impactful. This also applies to your repetitions. Check on your reps is a little more dangerous actually. Here’s what to say. Most leaders, will go to their people on their team and say “
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Hey, i’m checking on you. When you see if you need anything or if I can help you in any way, how are you doing?”
And that can feel like a form of pressure. Kind of like the mother who puts pressure on the daughter, “when are you going to get married already?” It’s a form of pressure that most people don’t like. Not only is it ineffective, but they don’t like it.
One thing you need to realize really quickly is network marketing is the most voluntary relationship anyone will ever be a part of in their life. It’s not easy to get away from a boyfriend, a girlfriend, it’s not easy to divorce, it’s not easy to get rid of those children. Really easy to cancel their auto-ship with your company, and you need to understand that. Don’t just check your prospects or reps either.
You should also stop seeing follow up as bugging them. You shouldn’t look at it that way. I’ll teach you how to follow up, what to say etc. in the next section. This is a very big deal, as long as you draw a negative conclusion to your follow-up, you will continue to struggle to do so. Now if you legitimately thought
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