Network Marketing And The Power Of Referral Programs – Consumers are easily influenced by their peers. In fact, a 2012 survey from Nielsen suggests, “92% of consumers worldwide say they trust earned media, such as word of mouth and recommendations from friends and family, above all other forms of advertising.”
For businesses, word of mouth is the cheapest and most effective way to generate sales. Moreover, brand-referred customers are more likely to buy, save less and be more loyal than … Read the rest