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Network marketing is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require you to build a network of affiliates or salespeople to help generate leads and close sales.
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There are many reputable network marketing operations, but some have been denounced as pyramid schemes. The latter may focus less on sales to consumers than on recruiting salespeople who may be required to pay upfront for expensive starter kits.
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Network marketing is known by a variety of names, including multi-level marketing (MLM), mobile marketing, affiliate marketing, direct-to-consumer marketing, referral marketing, or home business franchising.
Companies that follow the network marketing model often create tiers of salespeople – that is, they encourage salespeople to recruit their own networks of salespeople. The creators of a new tier (or “offline”) earn a commission on their sales and on sales made by the people in the tier they created (the “downline”). Over time, a new tier can grow another tier, contributing more commission to the top tier person as well as the middle tier.
Thus, salespeople’s earnings depend on recruitment as well as product sales. Those who enter early and are in the top tier earn the most.
There is a certain stigma attached to network marketing businesses, especially those with multiple levels, which can be characterized as pyramid schemes – that is, the salespeople at the top level can earn impressive sums of money on commissions from the layers below them. The people in the lower strata will earn much less. The company makes money by selling expensive starter kits to new recruits.
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The appeal of network marketing is that a person with a lot of energy and good sales skills can create a profitable business with a modest investment.
A good rule of thumb, according to the Federal Trade Commission (FTC), is that an operation that guarantees compensation based on actual sales to real customers tends to be more reputable than multiple programs, where people make money based on the number of distributors they recruit.
Anyone considering joining a network marketing operation should do their research before making a decision. Consider these questions:
While network and multi-level marketing programs have been accused of being pyramid schemes, there are some important differences. While those who are able to recruit more members to the program can often enjoy larger residual commissions, network marketing is a legitimate and legal business structure that offers real products and services that are sold to customers.
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It is certainly possible, although unlikely. There are people who do enjoy great success in network marketing, mainly thanks to their ability to recruit more members to the network. There are two main sources of income: selling products, and commissions from sales made by downline team members. The more people below you, the more money you’ll make – the bigger the team you can recruit, the more money you can make.
Most people who join legitimate network marketing programs earn little or nothing. People may actually lose money. Some may be involved in an illegal pyramid scheme and not realize they have joined a fraudulent enterprise, and could lose everything they invest. Do your research and ask before you dive in.
There are several MLM programs such as Tupperware, Avon Products, Rodan + Fields, Amway, Herbalife, Mary Kay, among several others.
Amway consistently tops the list. The top selling brands for Amway are Nutrilite Vitamins, Minerals and Nutritional Supplements, Artistry Skin Care and Color Cosmetics, eSpring Water Treatment Systems and XS Energy Drinks – all sold exclusively by Amway Independent Business Owners. In 2021, it brought in $8.9 billion in revenue.
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How will it feel to finally reach your network marketing goals? Does your company have a special offer right now that you can use to help you earn a trip or take you to the next level of earnings?
When I started in network marketing, I was the girl who thought I would never earn this trip. I never thought of myself as a “sales person” and it just didn’t feel right to do the things that other people were doing in the industry.
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So I decided to think of a different approach. And now, I’m going to break down for you the 13 ways I learned to reach my network marketing goals and achieve success. Part of this is focused on selling products in person. And other parts are digital marketing 101.
Have you looked enviously at the top salespeople at your network marketing company wondering how they earn each incentive trip? Want to know how they find their way to the top of the charts.
Unfortunately, many people who join network marketing are misled into thinking that all they have to do is post their company link on their social media pages and sales will magically follow.
I hate to tell you, if it was that easy, everyone would be doing it! There is no legitimate get-rich-quick scheme out there. And if someone tells you they have a get-rich-quick way, you should be very skeptical.
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The top 100 percent in direct sales have found the secrets to network marketing success (and probably even have a few of their own).
You can join and your management may tell you to make a list of 100 people and send them a message. While this works great in the short term to get started, it’s not the only thing you need to achieve network marketing success.
The ultimate network marketing success secret of the top 1% is that they always set and achieve goals.
Then break down your goals. Figure out how much you’ll need to sell per month, per week, and then per day to achieve your goals. Then come up with the products that will help you achieve your goals.
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Finally, develop a daily action plan to help you meet them. Pencil your work day into your calendar and make that time non-negotiable. The ultimate network marketing success secret is to treat your business like a business. When you start treating your network marketing business like a business, it will start paying you like one.
Achieving success in network marketing requires effort, energy and persistence. It requires creativity and forces you to step out of your comfort zone so you can stand out in the crowd.
If you look around the industry, those people who have achieved success in network marketing probably have a few success secrets of their own.
When we join a network marketing company, we all hear the same formula for success. Make a list of 100 people and contact them. Or, worse, many uplines will encourage you to buy your success.
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That is why it is important for you to develop your own formula for network marketing success. To do this, you need to seek to be different. You have to look for ways to stand out in the crowd.
Hi everyone, my name is Jennifer Francis. I joined Avon in 2018. By the end of 2019, I was listed as the #1 lead nationwide in my company. By 2020, I was nationally ranked among the top 10 in four different categories.
I am a nationally ranked leader and top seller for Avon. I lead a team of 1000 women (and growing). I teach people how to apply marketing to their business – not sell. And I show my team the power of developing relationships.
Jennifer Francis is a nationally ranked leader with Avon and the founder of Timeless Beauty Life – where she encourages people to create their own lifestyle that is timeless by creating memories that last a lifetime.
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Jennifer is number one in the country for developing personal leaders – where she develops her team members and helps them make more money in the company. Her Eternal Beauty team ranks third in the nation for team size growth and top 10 in the nation for team sales growth. The Timeless Beauties are also part of the fastest growing team in the country!
Jennifer Francis is also the founder of the Hailey Hugs Initiative, which seeks to provide comfort to those grieving the loss of a loved one. She is the author of Air Hug – a children’s book she wrote in memory of her 22-month-old daughter Hailey
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