Network Marketing Meet 7 Prospects A Day – Although cold calling has long been one of the most effective ways to grow your customer base, predicting the best time to cold call prospects is no easy task. The past few years have changed how—and where—many people work and engage with businesses. Additional factors such as remote global teams, flexible work locations, and extensive schedules make it even more difficult to spot cold calling trends. Let’s see what research has to say about the best times to call buyers in 2023. Table of Contents Best Time of Day to Cold Call Understanding the Right Time and Strategy for Cold Calls Cold Outreach Statistics in 2023: B2B vs. B2C Best Time of Day to Cold Call Best Time of Day to Cold Call Timings are between 10 AM to 12 PM. Their local time is when most people are starting at other times of the day and are more open to disruption. They are also more likely to be at their desks. Keep reading for other great times to call your prospects. Understanding the Right Timing and Strategy for Cold Calls While the right timing and strategy depends on your business and customers, going into cold outreach armed with best practices and solid strategies will help you maximize your cold sales success. Can help increase. 1. Best Day for Sales Calls We recently asked 109 sales professionals in the US about cold calling. While Wednesday and Thursday have long been the best days of the week to call prospects, our data shows that Wednesday is emerging as the best day. Thursday is the second of a cycle, with Tuesday close behind. This finding is not entirely surprising. After all, people are usually ready for the weekend on Friday and aren’t interested in starting a relationship with a salesperson. On Monday, shoppers are transitioning into work mode and planning their week ahead. By mid-week, people have had enough time to settle into their work week and take care of pressing matters without your call feeling like an interruption. It may come as a surprise at first that only about 14% of people find that weekends are the best time to call. However, some sales professionals are in B2C industries, such as real estate, retail, and hospitality. They need to connect with their prospects outside of normal business hours. In this case, weekend hours make more sense. Image Source 2. Best Time of Day for Sales Calls Overwhelmingly, people are still making more sales calls in the first half of the day. So when is the best time to cold call? Our data shows that late is best between 10am and noon. Making sales calls early in the morning makes sense. This lets you connect with prospects before their to-do lists get too long. But is this really the best time to catch someone at work? RingDNA’s study from last year is consistent with our study, showing that the most likely return calls are before lunch hours. Image Source When you think about the structure of a typical office day, you realize that at 11 a.m., most people are wrapping up tasks before taking lunch, making them available, and sales compared to the day before. More ready to take calls are morning fire jobs. So when is the next best time to cold call? People who responded to our survey indicated that the next best time was after lunch. Few realized that mid-afternoon was a good time. However, actual data shows that the end of the day can be a good time to reach out to prospects because they start winding down and are less inclined to initiate new work, leading to They are more receptive to taking phone calls from you. What is all this to say? You know your chances best. And if you don’t, take some time to find out how they’re most likely to structure their days. 3. WORST TIME OF DAY FOR SALES CALLS What do most professionals in your organization do between 7 and 10 a.m.? Get involved in work. And with many people still working remotely, that makes work schedules and start times a little more unpredictable. When calling before 10am, it is uncertain whether your prospects are ready and willing to take your call. Once people have set their work day, the first hour or two is usually spent organizing the day and dealing with urgent requests. Oh, and don’t expect to get through to a decision maker if you call earlier or later in the day. People who start work before 8 a.m. usually try to work without distractions, making them less likely to pick up their phones. The same is true of those who burn the midnight oil. The only caveat to calling early in the morning is if you’re in a different time zone than your prospect. For example, if you’re in Los Angeles and trying to meet someone in Boston, your time at 7 a.m. is 10 a.m. on the East Coast. 4. Response Time Matters If you qualify new leads within the first hour, you could be leaving valuable opportunities on the table. CallHippo identified which clients made a follow-up call within an hour of submitting an inquiry and which did not. What’s more, 78% of buyers buy from the first company to respond to their inquiry, meaning the faster you can respond to an inbound lead, the better. Sales teams that don’t respond within five minutes experience an 80% drop in lead qualification. Suffice to say, your ability to respond quickly to a lead can make or break your ability to land a sale. The moral of this story? When in doubt, call immediately. 5. Paying Persistence Do you stop calling a lead after your second or third voicemail? You are selling yourself short. Most sales—up to 80%—come after five or more follow-up calls. What makes it so surprising? According to the same study, only half of salespeople follow up, and 44% give up after that. Don’t give up too soon. And, these aren’t the only calls you’ll need to use to make a sale. Plan across multiple touch points and channels. 84% of sales occur across two to four different channels. 6. Scripts Can Increase Close Rates Our recent survey found that while some people use no scripts at all, 81% of salespeople prefer to use call scripts to guide sales conversations. This is not surprising as scripts can increase your success rate by 500%. What might surprise you is that 48% of salespeople prefer scripts that are detailed and designed to give them flexibility in responding. Most people feel that bullet points are not specific enough, but adding detail and offering a few avenues can help you overcome objections during the conversation. Finally, you may have a specific goal in mind when doing cold outreach. But, if your solution doesn’t work for the client, you may be able to salvage the sale with a different offer. Creating scripts that allow for a variety of possible responses often makes it easier to respond and point them in a direction that helps, without turning them away if a solution doesn’t work for their needs. Need a starting point for your cold call script? Grab our template here. Cold Outreach Statistics to 2023: B2B vs. B2C Recent HubSpot surveys of sales professionals provide some interesting insights that go beyond the best time to cold call. Here are some statistics to consider as you build your cold calling and sales strategy. 61% of B2B companies and 52% of B2C companies are using cold outreach to increase sales, showing that cold calling is extremely important and relevant in today’s world despite the changes caused by the pandemic. Is. Phone calls remain the most common form of cold outreach, used by 73% and 64% of B2B and B2C companies, respectively. Email is far behind, with 68% of B2B and 53% of B2C using cold emails. Now that we know what’s most popular, it’s time to look at what’s most effective. 53% of B2B companies and 43% of B2C companies find that phone calls are the most effective channel for cold outreach. The carrier? While social media and text messaging are on the rise, phone and email aren’t the only popular forms of cold outreach. They are the most effective, by far, dwarf response rates. Finally Choose the Best Time and Strategy for Cold Calling Choosing the right time to make your sales call is critical to sales success. While these six rules of thumb are a good place to start, you may find a different strategy works better for your business. Test the methods and adopt the methods that work for you. You might be surprised how many more prospects you can reach with a few simple changes. Editor’s Note: This
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